Toyin Lawani-Adebayo advises business owners to be the face of their brands.
She says authenticity and passion from founders help build stronger trust with customers.
Celebrity stylist and fashion entrepreneur Toyin Lawani has shared a powerful message aimed at fellow entrepreneurs and business owners.
In her recent post on Instagram, Lawani stressed that being genuine is crucial when establishing and marketing a brand.
She noted that no one can represent a brand better than its creator, as they are the ones who truly understand its origin, mission, and core values.
Lawani urged entrepreneurs to take an active role in promoting their own brands, explaining that personal involvement allows their true passion to shine through. This, she said, helps foster a deeper connection with audiences and builds long-term trust.
Sharing her thoughts via Instagram, the Tiannah’s Empire boss wrote:
“What’s the most effective way to promote your brand? Here’s my two cents: someone once said if you don’t have the image, get someone else to promote your brand. I say no, that’s not true. As the founder and owner, you are your brand’s biggest advocate. You know its story, its values, and what it stands for more than anyone else.”
“Your authenticity and energy are powerful. People are more likely to believe in your brand when they see your face behind it. Your dedication speaks volumes. So never hide behind the brand, be its face and voice.”
Lawani’s message has resonated with many, especially among young entrepreneurs who look up to her as a role model in Nigeria’s fashion and business scene.
