Donald Trump is turning heads again, this time with a pricey perfume debuting at $249.
The former president’s scent promises power and prestige, wrapped in signature golden flair.
President Donald Trump has entered the luxury fragrance market with the launch of “Trump Fragrances,” a high-end scent line priced at a staggering $249 per bottle. The move marks the latest commercial venture by the ex-president, who continues to expand his brand across various sectors.
The perfume, unveiled on his official merchandise website, is being marketed as a “limited edition” and comes in packaging adorned with Trump’s signature gold-themed branding. The promotional materials claim the fragrance reflects “strength, confidence, and success,” qualities often associated with Trump’s public persona.
Each purchase of the fragrance also reportedly includes a commemorative box, and early buyers may receive a signature from Trump himself. Despite its premium price, the product has reportedly generated strong interest from loyal supporters and collectors of Trump memorabilia.
The announcement comes at a politically charged moment, with Trump actively campaigning for a return to the White House in the 2024 presidential election. His move into high-priced luxury goods has drawn mixed reactions, with critics calling it a tone-deaf display of commercialism and supporters defending it as an extension of his longstanding business identity.
Trump, known for branding ventures in real estate, steaks, water, wine, and even university education, has repeatedly blended his political and commercial activities. “Trump Fragrances” is seen by analysts as another effort to monetize his post-presidency visibility and solidify loyalty among his fan base.
While it’s unclear how long the fragrances will remain available or how much revenue they are expected to generate, Trump’s team appears to be banking on exclusivity, branding power, and direct-to-consumer appeal to drive sales.
This venture adds to a growing list of unconventional moves by political figures to engage with supporters through merchandise and lifestyle products, an approach Trump has popularized in recent years.
