Tantalizers makes bold media move with DBN TV revival, reshaping its identity beyond fast food.
The company eyes African storytelling dominance through fresh capital, content, and strategic expansion.
Tantalizers Plc, traditionally known for its fast-food operations, has taken a significant step into Nigeria’s media landscape by partnering with Degue Broadcasting Network (DBN), the owners of DBN Television, to revive the once-dormant channel.
In a corporate filing to the Nigerian Exchange (NGX), Tantalizers announced that a memorandum of understanding (MoU) was signed on June 25, 2025, with plans to restructure and relaunch DBN TV as a platform for African-centric storytelling and entertainment.
According to the disclosure, the strategic collaboration will “not only lead to the revival and resuscitation of DBN Television but also bring fresh and innovative ideas to TV entertainment and broadcasting in Nigeria.”
Adam Nuru, Chairman of Tantalizers, described the move as pivotal to the company’s evolving brand identity. “The takeover and revival of DBN Television will help us amplify our presence in the media space and tell the African story in a way that empowers Africans,” he said.
Echoing the sentiment, DBN Chairman Osa Sonny Adun noted that the channel’s rebirth, underpinned by strong capital backing and compelling content, will “redefine television in Africa.”
This marks Tantalizers’ second major foray into entertainment in recent months. In May 2025, the company acquired Tade Ogidan’s Grand Media Projects, further signaling its ambition to become a key player in the continent’s creative industry.
The DBN deal is part of a broader diversification strategy that began in late 2024 after Tantalizers secured N1 billion in private equity funding from Food Specialities and Banklink Africa, who are now the firm’s majority shareholders.
Since then, the company has expanded its portfolio with notable acquisitions, including:
- December 2024: Purchase of DanBethel Marine Services Ltd, a fishing and marine logistics company.
- March 2025: Strategic alliance with U.S.-based Quinn Fisheries and Harvester Fishing for 10 trawlers to tap into Nigeria’s blue economy.
- May 2025: Acquisition of Grand Media Projects Ltd, marking its entry into film and TV production.
These moves have transformed Tantalizers into a diversified investment vehicle with stakes in food services, maritime business, and new media.
Tantalizers’ stock has experienced notable volatility in 2025. Opening the year at ₦2.05, the share price dipped in February before rebounding to a first-half peak of ₦2.90 in March. Despite slipping to ₦2.39 by the end of June, the stock posted a 16.59% gain for the first half of the year.
As of July 2, 2025, shares were trading at ₦2.42, supported by positive investor sentiment around the company’s diversification and aggressive growth strategy. A total of 2.2 billion shares were traded in the first half of 2025, signaling strong market interest.
The DBN partnership is expected to unlock new revenue streams for Tantalizers and strengthen its visibility across multiple sectors. With continued investment in content, infrastructure, and strategic branding, the company is positioning itself as a cross-industry conglomerate with African storytelling at its core.
