Olamide says being a music executive is easier for him than being an artist because he understands creatives.
He shared that his experience helps him manage talent better, adding he doesn’t like being boxed as just a rapper.
Popular Nigerian rapper and YBNL boss, Olamide, has opened up about the difference between being an artist and managing other talents.
In a recent interview with YouTuber Korty EO, the music star explained that handling his role as a record label executive comes more naturally to him than being an artist, simply because he understands the creative mindset.
“It’s way much easier for me being a music executive than an artist because I’m an artist so I’ve an understanding of the needs of creatives,” he said.
He added that his years in the industry have helped him notice the highs and lows artists face, from creative bursts to the pressures of fame and success.
“I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew.”
Speaking on the common switch some rappers make to singing, Olamide explained that he doesn’t like to be boxed into one style. “You can’t box me and call me a rapper, I love music,” he said.
