Minister Hannatu Musawa has unveiled fresh strategies to boost Nigeria’s creative economy and tourism industry.
Her plan prioritizes infrastructure, copyright protection, data-driven policies, and global promotion of Nigerian content.
Hannatu Musa Musawa, Nigeria’s Minister of Arts, Culture, Tourism, and Creative Economy, has announced a series of strategic initiatives aimed at revitalizing the country’s creative economy and tourism sectors. She presented these plans during the opening of the 2025 Ministerial and Sectoral Retreat at the Nigerian Army Resource Centre in Abuja on Wednesday.
In her keynote address, Musawa highlighted several critical challenges that hinder the growth of these sectors, including limited funding, inadequate infrastructure, piracy, insecurity, and a lack of reliable data on job creation. To combat these issues, she outlined several priority interventions.
These include investing in film studios and digital infrastructure, strengthening copyright and intellectual property protections, establishing fashion incubation centers and creative hubs, and upgrading museums and heritage sites. She also emphasized the need for data-driven approaches to inform policy-making and job creation targets.
“The creative and tourism sectors present significant growth opportunities, driven by digital expansion and increasing global demand for Nigerian content,” stated Musawa. She underscored that Nigeria’s rich cultural heritage and creative talents should establish the country as Africa’s leading center for culture, entertainment, and tourism.
Dr. Mukhtar Yawale Muhammad, the Permanent Secretary of the ministry, described the retreat as an opportunity to align strategies with the Renewed Hope Agenda and national development priorities. He mentioned that discussions would focus on legislative, institutional, and financial reforms, while also working toward the development of a Multi-Sectoral Strategic Plan (2026–2030) to guide the ministry’s transformation.
The retreat also included goodwill messages from the National Assembly, UNDP, and key presidential advisers, with participation from directors-general, heads of agencies, and senior ministry officials.
