2Baba unveils a new management team as part of a bold career transformation plan.
The veteran Afro-pop star promises fresh magic while building on his decades-long legacy.
Veteran Nigerian singer Innocent Ujah Idibia, popularly known as 2Baba, has officially announced a change in his management structure.
The award-winning artist shared the news via his Instagram page, revealing that a new team has been appointed to guide his career through its next chapter.
In a joint press release, 2Baba’s camp described the move as a strategic transition aimed at elevating the artist’s brand across local and international platforms. They praised his influence in shaping Afro-pop and inspiring generations of musicians over the past three decades.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba. This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape. With a career spanning over thirty years, 2Baba has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally,” the statement read.
Reacting to the development, 2Baba expressed optimism about the future and confidence in the direction the new team is taking.
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic,” he said.
The release also noted that the newly formed team is made up of seasoned professionals in music, branding, and entertainment law, all committed to maintaining 2Baba’s core values.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the team added.
