Samsung is on the brink of a game-changing partnership with AI startup Perplexity to revolutionize smartphone intelligence.
The deal could see Perplexity’s assistant preloaded on future Galaxy devices, signaling Samsung’s bold move to reduce reliance on Google and reshape the mobile AI experience.
Samsung Electronics is on the verge of striking a major partnership with Perplexity AI, a rapidly rising artificial intelligence startup that is making waves in the tech industry. The deal, which is reportedly in its final stages, could significantly reshape how artificial intelligence is integrated into Samsung’s range of consumer electronics, particularly its flagship smartphones.
Sources with direct knowledge of the ongoing talks have revealed that the South Korean tech powerhouse is in advanced negotiations to not only invest in Perplexity AI but also embed its intelligent search assistant across Samsung’s product lineup. This would mark a transformative step for Samsung as it redefines its approach to artificial intelligence on mobile devices.
As part of the proposed agreement, Samsung intends to preload Perplexity’s AI assistant and app on future smartphones. The rollout is expected to start with the Galaxy S26 series, anticipated for release in 2026. Beyond standalone apps, Samsung is also exploring deeper integration, such as incorporating Perplexity’s AI-powered search functions into its proprietary mobile web browser and its native voice assistant, Bixby.
The strategic aim behind this move is clear. Samsung is positioning itself to reduce its dependence on Google, whose search engine and artificial intelligence tools currently dominate the Android ecosystem. By adopting Perplexity’s solutions, Samsung would be following a similar path to Apple, which is reportedly working on expanding its AI partnerships as well.
Perplexity AI, founded in 2022, has quickly gained recognition for offering users intelligent, fast, and context-aware search results. It utilizes advanced AI models from leading organizations such as OpenAI and Anthropic, allowing it to deliver rich, nuanced responses that go beyond traditional keyword-based search. The startup’s growing reputation has attracted attention from major tech players across the globe.
Samsung’s interest in Perplexity aligns with its broader AI ambitions. The company has made significant investments in artificial intelligence in recent years, and backing Perplexity would signal a firm commitment to advancing its AI ecosystem. Sources indicate that Perplexity is currently in the process of raising $500 million in funding, with valuations reportedly ranging between $14 billion and $18 billion. A substantial investment from Samsung would be both financially and strategically significant, lending credibility and momentum to Perplexity’s growth trajectory.
If the deal proceeds as expected, it will represent the most extensive mobile integration that Perplexity has achieved so far. It would even surpass the startup’s recent agreement with Motorola. Under that arrangement, Perplexity’s AI assistant will be preloaded onto Motorola’s upcoming Razr foldable smartphones. Motorola is preparing to market this feature as a fresh alternative to Google’s Gemini AI, complete with a customized interface and a targeted promotional campaign to attract users.
Despite its long-standing partnership with Google, which provides essential services for Samsung devices, including search and AI capabilities, Samsung has been laying the groundwork for diversification. The company’s venture capital division, Samsung NEXT, had already participated in a previous investment round for Perplexity last year. The two companies have since intensified discussions around more ambitious collaborations.
However, the landscape is becoming increasingly competitive. Apple, Google’s key rival in the mobile and AI sectors, is also said to be evaluating Perplexity’s technology for possible integration into its own ecosystem. Apple is reportedly considering the use of Perplexity’s AI as a potential replacement for both Google Search and ChatGPT within Siri. Such a move would reflect Apple’s broader efforts to enhance the performance and intelligence of its voice assistant in upcoming iOS updates.
Eddy Cue, Apple’s Senior Vice President of Services, recently highlighted Perplexity AI’s capabilities during his testimony in the ongoing antitrust case against Google. His comments added to the growing public validation of the startup and its technology. This rising profile places Perplexity at the center of a high-stakes battle among tech giants for control of the next wave of AI-enhanced user experiences.
Beyond basic integration into apps and assistants, Samsung and Perplexity have also discussed developing a more ambitious product. They are reportedly exploring the creation of an AI-centric operating system and a universal AI agents hub that would allow users to access multiple AI assistants from a single platform. This initiative would represent a significant innovation in the field of mobile computing and user interface design, potentially changing how consumers interact with their devices daily.
If successful, the upcoming Samsung-Perplexity alliance could set a new benchmark for how artificial intelligence is deployed on consumer technology. By giving users more choice and delivering smarter, context-aware search results, Samsung is aiming to not just follow but lead in the evolving AI race. The company is expected to officially announce the partnership before the end of 2025, possibly during a major tech showcase or product reveal event.
As the competitive dynamics of the tech industry continue to shift, Samsung’s strategic alignment with Perplexity AI underscores the importance of agility, innovation, and independence in the artificial intelligence era. With Apple, Google, and others also in pursuit of next-generation AI tools, Samsung’s move could help define the future of smart devices in a landscape where information, personalization, and intelligence are at the heart of user engagement.
In the coming months, industry analysts and consumers alike will be closely watching how this potential deal unfolds and what it means for the future of mobile AI experiences. For Samsung, this could be the first major leap into an ecosystem where users rely less on traditional search engines and more on advanced, conversational AI tools designed to anticipate their needs and respond in real time.
