Headies founder Ayo Animashaun reveals most Nigerian artists are struggling beneath the fame.
He says streaming pays little and urges musicians to explore new markets or career options.
Ayo Animashaun, the founder of the prestigious Headies Awards, has opened up about the harsh financial realities facing most Nigerian music artists. In a candid interview with comedian and host Teju Babyface, Animashaun stated that only a small number of well-known artists are genuinely thriving financially, while the vast majority are simply trying to survive in an increasingly difficult industry.
He explained that although the Nigerian music scene appears vibrant and lucrative on the surface, the reality is far from glamorous for many artists. According to him, most performers are maintaining appearances while hoping for a breakthrough, and not actually earning a sustainable income from their craft.
“A lot of artists are not making money. You say artists are making money you can’t count ten that are really making money in Nigeria right now,” Animashaun said. “Aside from a few big names and some record labels, the rest are struggling.”
He emphasized that the struggles are widespread, noting that many artists who once made money in the past are no longer earning like they used to. One major challenge, he said, is that streaming revenue from Nigeria is minimal compared to what artists in other parts of the world earn from the same platforms.
“What you get from streaming in Nigeria is just peanuts,” he noted. “It’s nothing compared to international standards.”
He also pointed out that performance opportunities are limited for mid-level and upcoming artists. Even when they do get to perform, their pay is often very low, making it difficult to sustain a career.
Animashaun urged artists to assess their position within the industry honestly and consider adjusting their strategy. He suggested that some may need to explore more supportive markets abroad, seek new ways to monetize their talent, or consider switching to entirely different career paths.
“There are so many just trying to look good, hoping the next big thing will happen,” he added. “The industry is still developing. If you’re in it, understand what stage you’re at either go and do something else, change your approach, or take your talent somewhere it will be more appreciated.”
His comments have started conversations about the reality of Nigeria’s entertainment industry, challenging the idea that fame always means wealth.
